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   Cracking the Code
How to Win Hearts, Change Minds, and Restore America's Original Vision
by Thom Hartmann
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Categories: Just Published | Current Affairs/Politics
Code: 3846 |  ISBN: 1576754588 |  220 pp. |  Publication Date: 2004
Publisher: Berrett-Koehler
Format: Hardcover
About this book
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. Its not an escalation in Iraq, its a surge; its not the inheritance tax, its the death tax; its not drilling for oil, its exploring for energy. Conservatives didnt intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives cant learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.


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