|
|
|
|
Purple Cow
Transform Your Business by Being Remarkable
by Seth Godin
Retail Price: $9.99
| |
Availability:
Ships in 2 - 3 days
|
|
|
Category: Business/Economics
|
|
Code: 3452
| ISBN: 159184021X
| 160 pp.
| Publication Date: 2003
|
|
Publisher: Portfolio |
|
Format: Hardcover
|
|
See Also
|
About this book Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.
|
Advertisement
|
|
Listed in the following:
|
|
|
“Be the change you want to see in the world.”
—Mahatma Gandhi
|
Your Shopping Bag | Your AccountWelcome, Guest! (sign in)
top