This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.

A fascinating look at how products and social movements catch on. It contains an intriguing discussion of the psychology and physiology of smoking (smokers may not live as long, for instance, but they have more sex). ?geoff

Meredith810's Bookshelf: My Bookshelf